Isomaru Suisan

Isomaru Suisan - SEAFOOD AS IN A COASTAL IZAKAYA

🦐 Introduction to the chain

Isomaru Suisan (磯丸水産) is a Japanese izakaya chain specializing in grilled seafood. Its concept is inspired by fishermen’s houses, with maritime decor, table grills and a relaxed atmosphere. Very popular with locals and tourists alike, it’s a great option for discovering seafood dishes in a convivial way.

📍 Nationwide presence

Isomaru Suisan has establishments mainly in major cities such as Tokyo, Osaka and Nagoya. There are fewer in Kyoto.

🍽️ What can we eat?

The menu features seafood grilled right at the table, such as scallops, crabs, shrimp and squid. There’s also sashimi, seafood rice bowls (kaisen-don), miso crab soup and fried dishes. Some menus are available at any time of the day or night.

📱 Ordering at Isomaru Suisan

Customers order by filling in a card or via a tablet, depending on location. You can cook ingredients yourself on a small table-side grill, which adds an interactive touch to the experience, otherwise restaurant staff usually drop by regularly to take care of it. The atmosphere is festive, especially in the evening.

🇫🇷 What is izakaya?

An izakaya is a traditional Japanese brasserie or bistro where you can drink alcohol while enjoying a wide variety of dishes to share. These establishments are very popular in Japan, both for evenings out with friends and for after-work meals with colleagues.

The atmosphere is generally relaxed, sometimes noisy, and customers are free to order small portions of food such as sashimi, yakitori skewers, fried foods, salads, rice and noodle dishes. They also serve a wide range of alcoholic beverages: beer, sake, shochu, cocktails and more.

Izakayas are an integral part of Japanese social life, much like bistros in France.

👨‍👩‍👧 Personal experience

In the evening, on a public holiday in June, we went to the Isomaru Suisan Kawaramachi Sanjo restaurant located near the Kawaramachi Sanjo crossroads in Kyoto. Although this restaurant is located along Sanjo-dori, its entrance isn’t very visible, so you could easily miss it if you walked past. The restaurant has two floors, allowing it to accommodate a large number of customers. We went there at around 8pm without a reservation, but were immediately shown to an upstairs table without having to wait. As soon as you enter on the first floor, a large aquarium catches your eye. The restaurant’s lively interior exudes a warm, energetic atmosphere. The restaurant is open for lunch and dinner. At any time of day, it offers very affordable menus, making it possible to eat at lower cost. It can also be enjoyed as an izakaya, where you can enjoy alcohol while sharing a wide variety of dishes with friends and family.

We ordered sashimi, sushi, edamame (soy peas in pods), takoyaki (octopus fritters) and grilled scallops. Our child ordered a Japanese lemonade called “ramune”, often seen at Japanese festival stands (matsuri), and was delighted. The menu is illustrated with photos, making it easy to choose. You can place your order directly with the waiter, or scan the QR code on the table to order from your cell phone.

In an izakaya-style restaurant, it’s not necessary to order every dish from the start. You’ll usually start by ordering a few dishes and drinks, then gradually add to your order according to your appetite or the mood of the moment. It’s perfectly normal to place several successive orders, and there’s no problem with that. The menu is extremely varied: you’ll find sashimi, sushi, grilled fish, eel, a wide variety of seafood to grill yourself on the table, as well as salads, fried foods, noodle dishes and much more. There’s so much to choose from, it’s hard to decide!

Our daughter really enjoyed seeing the seafood grilled directly on the table, and she had a lot of fun. This is a highly recommended restaurant for those wishing to enjoy affordable seafood in a lively, friendly atmosphere. An important point to note is that in many izakaya (Japanese bistros), there is a system called “tsukidashi” (or sometimes “otoshi”), which is a small side dish automatically served at the start of the meal. This little dish, which varies from establishment to establishment, is usually charged extra (even without a specific order), so it may come as a surprise to foreign visitors unfamiliar with this custom. As izakaya (居酒屋) are generally inexpensive, this system doesn’t particularly bother the Japanese. However, for those who don’t know, it’s quite natural to be surprised when the bill shows a charge for a dish they didn’t order.

💴 Actual cost

  • 1 “ramune”: ¥439

  • Sake served cold, aged or stored in a cedar wood barrel:659¥

  • Mio Frozen(a Japanese sparkling sake made into a granita):659¥

  • Brochette of fatty tuna and leek (Negima with tuna haramo): 329¥×2

  • Grilled hokki shell in its shell: ¥659

  • Grilled scallops: ¥549×2

  • Bite-sized deluxe sushi brimming with garnish: ¥1,098

  • Takoyaki: ¥549

  • Edamame (young soybeans still in their pods, lightly salted and served as an aperitif): ¥439

  • Cucumber with sesame and salt: ¥439

  • Tsukidashi 329¥ ×2

  • Assortment of 2 kinds (2種盛り / nishu mori): ¥989

  • Canned beer: ¥699 ×2

  • Assortment of 6 kinds of sashimi: ¥1,429

  • Can of beer: ¥699 ×2

Total: ¥8,130 ≈ $50.33
(based on an exchange rate of 1 USD = 161.5 yen)


📋 Basic information

📍 Location: Osaka, Tokyo, Nagoya (few in Kyoto)
💰 Average price: ¥1,500 – ¥2,500
⏰ Opening hours: often 24 hours a day or late into the night
👪Recommended for: seafood lovers, groups, people with a fear of raw fish

🌐 Official website: https://www.sfpdining.jp/brand/isomaru/


👍 Highlights

– Interactive grilling experience at the table
– Wide variety of seafood
– Lively, friendly atmosphere


⚠️ Note

– Persistent grill odor
– Can be noisy in the evening

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